Our mission

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Our mission is to help you live more richly.

With the creation of The Ascent, The Motley Fool brings its financial expertise, trusted advice, and unbiased analysis to the world of daily personal finance decisions.

The Ascent’s number one goal is helping people find the best offers and products to improve their finances, therefore:

  • All of the content on The Ascent is made available for free. This includes hundreds of financial product reviews as well as jargon-free advice on how to navigate getting out of debt, choosing the best credit card, picking the best discount broker and more.
  • Wherever possible, The Ascent relies on first-person reviews of financial products so consumers can read about the offer’s pros and cons from someone who has experienced it directly.
  • We’re firm believers in the Golden Rule. If we wouldn’t recommend an offer to a family member, we wouldn’t recommend it on The Ascent either.

Because transparency is so important to us, you should know that in some instances we may receive compensation from partners when someone clicks, applies, or registers for a product reviewed on our site. These editorial opinions, rankings, and reviews are not influenced by these partners in any way.

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How we make money

Our commitment to editorial integrity

The Ascent's ratings methodology

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